Communication and Information Technology Commission: Safe Internet for Children

Omar Alabdali, Loui Kofiah, Mohammed Tahseen, Mansoor Sindi et al.

The Communication and Information Technology Commission, a government body, used an animated film and events to explain the dangers and risks of the internet to children in Saudi Arabia.

Campaign details

Brand: Communication and Information Technology CommissionBrand owner: Communication and Information Technology CommissionLead agency: TBWA\FULLSTOPCountry: Saudi ArabiaIndustries: Telecoms & internet servicesMedia channels: Direct marketing, Events & experiential, Online video, Social mediaBudget: 500k - 1 million

Executive summary

Internet exposure is growing rapidly, faster than parents' ability to control usage. This is a huge issue for a young population such as in Saudi Arabia where kids tend to be more tech savvy than their parents. This makes them more vulnerable to exposure to the wrong content and interacting with...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands