Colors: Khatron ke Khiladi – Fear Factor, using the show's USP to drive the campaign

TV channel Colors used a campaign in India to maximise the reach and excitement for its adaptation of the international TV series Fear Factor.

Campaign details

Brand: ColorsBrand owner: Viacom18Lead agency: Leo Burnett OrchardContributing agencies: Midas Next, Market Men, HansaCountry: IndiaIndustries: TV channels, services, programmesMedia channels: Events & experiential, Outdoor, out-of-home, Print - general, unspecified, Radio & audio, Social media, TelevisionBudget: 500k - 1 million

Executive summary

Every year, leading general entertainment TV channel Colors puts human limits and fears to the test for the biggest spectacle on TV in India.

Khatron ke Khiladi, the Indian adaptation of the hit international series Fear Factor, was in its ninth season. The concept of the...

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