Campaign details
Brand: ColorsBrand owner: Viacom18Lead agency: Leo Burnett OrchardContributing agencies: Midas Next, Market Men, HansaCountry: IndiaIndustries: TV channels, services, programmesMedia channels: Events & experiential, Outdoor, out-of-home, Print - general, unspecified, Radio & audio, Social media, TelevisionBudget: 500k - 1 million
Executive summary
Every year, leading general entertainment TV channel Colors puts human limits and fears to the test for the biggest spectacle on TV in India.
Khatron ke Khiladi, the Indian adaptation of the hit international series Fear Factor, was in its ninth season. The concept of the...