Colors: Bigg Boss Season 11

Colors Marketing

Indian channel Colors TV made a global impact when it created a social media character to promote the 11th season of reality show Bigg Boss.

Campaign details

Brand: ColorsBrand owner: Viacom18Lead agency: Leo Burnett OrchardCountry: IndiaIndustries: TV channels, services, programmesMedia channels: Online video, Social mediaBudget: No budget

Executive summary

Bigg Boss is arguably the most awaited show on Indian television. It is a bare representation of human psychology and group dynamics in play and has a fandom akin to that of America's Super Bowl. After turning risk into victory last season portraying the contrasting worlds of common men and celebrities creating unparalleled content, this season came with an even bigger twist: the Gharwale (house...

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