Coca-Cola: Hijacking the African Cup

Beverage brand Coca-Cola used an imaginative integrated campaign to start a conversation around football and increase awareness during the African Cup of Nations in Egypt.

Campaign details

Brand: Coca-Cola Brand owner: The Coca-Cola Company Lead agency: FP7/CAIRO, Part of McCann World Group Country: Egypt Industries: Carbonated soft drinks Media channels:Content marketing, Events & experiential, Merchandise & free g Up to 500k

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