Coca-Cola: Uniting through music

This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together.

Campaign details

Brand: Coca-ColaBrand Owner: Coca-ColaLead Agency: FP7/DubaiContributing Agencies: UM DubaiCountry: Middle EastIndustries: Carbonated soft drinksMedia Channels:Content marketing, Mobile & apps, Online display, Online video, Social media,...

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