Coca-Cola: Uniting through music

This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together.

Campaign details

Brand: Coca-Cola Brand Owner: Coca-Cola Lead Agency: FP7/Dubai Contributing Agencies: UM Dubai Country: Middle East Industries: Carbonated soft drinks Media Channels: Content marketing, Mobile & apps, Online display, Online video, Social media, Television Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands