Coca-Cola: Uniting through music

Tahaab Rais

This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together.

Campaign details

Brand: Coca-Cola Brand Owner: Coca-Cola Lead Agency: FP7/Dubai Contributing Agencies: UM Dubai Country: Middle East Industries: Carbonated soft drinks Media Channels:Content marketing, Mobile & apps, Online display, Online video, Social media Up to 500k

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