Campaign details
Brand: CoaptBrand owner: CoaptLead agency: UnitedUsCountry: United KingdomIndustries: Property & constructionMedia channels: Direct marketing, Email marketing, Newspapers, Online display, Outdoor, out-of-home, Packaging & design, Public relations, Social media, Television, Websites & micrositesBudget: Up to 500k
Executive summary
"In all honesty, I think we had lost focus." – Leon Mepham, managing director, Coapt (formerly MTM Property).
Fourteen years into its business, MTM Property had established itself as the leading letting agency in Brighton (UK) with a strong 75% market share of a rentable property in the...