Club Mahindra Holidays: How 100,000 TV commercial viewers made snap decisions on their mobile for a holiday at Club Mahindra

Club Mahindra, a holidays company, used a TV ad integrated with mobile ads to increase holiday bookings in India.

Campaign details

Brand: Club Mahindra HolidaysBrand owner: Mahindra & MahindraLead agency: Zapr Media LabsCountry: IndiaIndustries: Travel agents, tour operatorsMedia channels: Mobile & apps, Online video, Programmatic display, TelevisionBudget: Up to 500k

Executive summary

People plan (endlessly) for holidays. But how many actually go for it?

Club Mahindra, India's premier 'vacation-ownership' resort brand created a TV campaign to address this. The campaign communication targeted 'busy' people, a large Indian target group of upwardly-mobile professionals, and used wonderful visuals to trigger a vacation-planning impulse.

Club Mahindra's objective was to drive immediate...

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