Clear: NBA app in-game sponsorship

Anti-dandruff shampoo Clear stood out in a cluttered category via an in-app integration within the NBA Live app in the Philippines.

Campaign details

Brand: ClearBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agencies: Maiden Marketing Ltd. Pte. (POKKT), Nuworks Interactive Labs, Ogilvy and Mather PhilippinesCountry: PhilippinesIndustries: Hair careMedia channels: Competitions & contests, Gaming & in-game advertising, Online display, Online video, Programmatic displayBudget: Up to 500k

Executive summary

Although TV is the default channel for launches in the Philippines, it is highly cluttered, with aggressive competitor presence. Thus, the only way for a brand to get noticed is to invest in other channels able to reach the right...

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