Clear: Abtal El Shawarea' (The Stars on the Streets)

Shampoo brand Clear boosted brand favourability and awareness through a football-centred initiative in Egypt.

Campaign details

Brand: ClearBrand owner: UnileverAgency: FP7 McCann CairoMarket: EgyptIndustries: Hair careMedia channels: Events & experiential, Merchandise & free gifts, Online video, Social media, TelevisionBudget: 500k - 1 million

Executive summary...

Not a subscriber?

Schedule your live demo with our team today