Campaign details
Brand: ClearBrand owner: UnileverAgency: FP7 McCann CairoMarket: EgyptIndustries: Hair careMedia channels: Events & experiential, Merchandise & free gifts, Online video, Social media, TelevisionBudget: 500k - 1 million
Clear: Abtal El Shawarea' (The Stars on the Streets)
Shampoo brand Clear boosted brand favourability and awareness through a football-centred initiative in Egypt.
