Campaign details
Brand: City of ElminaBrand owner: Sime Darby PropertyLead agency: Ensemble Worldwide, Initiative MalaysiaContributing agencies: Reprise MalaysiaCountry: MalaysiaIndustries: Property & constructionMedia channels: Content marketing, Events & experiential, Online display, Online video, Print - general, unspecified, Public relations, Search marketing, Social media, Websites & microsites, Word of mouth, advocacyBudget: 500k - 1 million
Executive summary
The City of Elmina was one of the first 'wellness' townships to be built in Selangor, Malaysia. But recession and stiff competition from developments around the area – who were also...