Campaign details
Brand: Cini MinisBrand Owner: Cereal Partners WorldwideLead Agency: McCann ParisContributing Agencies: Agence NoproblemoCountry: PolandIndustries: Breakfast cerealsMedia Channels: Online display, Online video, Social media, Television
Executive Summary
A serious debate has been going on since the dawn of time – are breakfast cereals best when consumed in cold or warm milk?
In order to bring new lovers into the brand, Cini Minis – a cinnamon cereal for teens – decided to take side with one simple message: "Warm milk reveals the great taste of Cini...