Campaign details

Brand: Cineplex Entertainment
Brand owner: Cineplex Entertainment
Lead agency: Zulu Alpha Kilo
Contributing agencies: Isobar Canada, Hill + Knowlton, Hornet, Vapor RMW
Country: Canada
Industries: Films & movies
Media channels: Cinema, Content marketing, Direct marketing, Email marketing, Integrated, Online display, Online video, Outdoor, out-of-home, Public relations, Search marketing, Social media, Websites & microsites
Budget: Up to 500k

Executive summary

For a very long time, Hollywood and the movies it produces have been cultural touchstones. But there's no denying that entertainment habits around the world have changed in the past few years. More entertainment than ever is being produced, and in new and expanding environments. Some people are even wondering whether the movie theatre is still relevant.