Cineplex Entertainment: A Balloon for Ben

Cineplex Entertainment, a cinema chain in Canada, used an emotional animated film shared online to increase sales.

Campaign details

Brand: Cineplex EntertainmentBrand owner: Cineplex EntertainmentLead agency: Zulu Alpha KiloContributing agencies: Isobar Canada, Hill + Knowlton, Hornet, Vapor RMWCountry: CanadaIndustries: Films & moviesMedia channels: Cinema, Content marketing, Direct marketing, Email marketing, Integrated, Online display, Online video, Outdoor, out-of-home, Public relations, Search marketing, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

For a very long time, Hollywood and the movies it produces have been cultural touchstones. But there's no denying that entertainment habits around the world have changed in the past few years....

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