Campaign details

Brand: Child Focus
Brand owner: Child Focus
Lead agency: Wunderman Antwerp
Contributing agencies: MediaCom Belgium, Static Films
Country: Belgium
Industries: Charities & voluntary organisations
Media channels: Magazines - consumers, Newspapers, Online video, Radio & audio, Social media, Television
Budget: No budget

Executive summary

For International Missing Children’s Day 2017, Child Focus, the Belgian centre for missing children, launched a new campaign. Following its tagline, ‘Together we will find them’, the campaign aimed to inspire Belgian citizens to actively contribute to the cause of finding missing children. The campaign managed to increase the number of shares of missing child posters on social media by 387%, and even resulted in a missing child being found and returned home safely.