Chevrolet: New Generation Chevrolet Spark

Car brand Chevrolet used a combination of digital, TV, print, cinema and a tie-in with Spotify to launch its New Generation Spark model and retain its leadership of the small car sector in Mexico.

Campaign details

Brand: ChevroletBrand owner: General MotorsLead agency: Commonwealth McCannCountry: MexicoIndustries: Compact, small family carsMedia channels:Cinema, Games & competitions, Integrated, Magazines - consumer, Mobile & apps, Online display,...

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