Campaign details
Brand: ChevroletBrand owner: General MotorsLead agency: Commonwealth McCannCountry: MexicoIndustries: Compact, small family carsMedia channels: Cinema, Games & competitions, Integrated, Magazines - consumer, Mobile & apps, Online display, Outdoor, out-of-home, Radio & audio, Social media, Television, WebsitesBudget: 1 - 3 million
Executive summary
A small game-changer
Being a challenger brand in a segment in which you are already the leader is not an easy mission. The entry car segment is fast-growing and the fight to be the first car in people's lives is no easy task....