Chevrolet: New Generation Chevrolet Spark

Car brand Chevrolet used a combination of digital, TV, print, cinema and a tie-in with Spotify to launch its New Generation Spark model and retain its leadership of the small car sector in Mexico.

Campaign details

Brand: Chevrolet Brand owner: General Motors Lead agency: Commonwealth McCann Country: Mexico Industries: Compact, small family cars Media channels: Cinema, Games & competitions, Integrated, Magazines - consumer, Mobile & apps, Online display, Outdoor, out-of-home, Radio & audio, Social media, Television, Websites 1 - 3 million