Chevrolet: A new generation of cars for a new generation of drivers

Car brand Chevrolet created five car marque ambassadors and a 360-degree campaign around them to update the brand and boost sales in Mexico.

Campaign details

Brand: Chevrolet Brand owner: General Motors Lead agency: Commonwealth McCann Country: Mexico Industries: Automakers & marques Media channels:Cinema, content marketing, Online display, Online video, Social media, Television, Websites & 3 - 5 million

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