Cathay Pacific & Cathay Dragon: Marriage in the Air

This case study describes how airline Cathay Dragon used an online influencer content campaign to raise awareness of the brand in China among the young traveller sector.

Campaign details

Brand: Cathay Pacific & Cathay Dragon Brand Owner: Cathay Pacific Group Lead Agency: McCann Worldgroup, MRM // McCann Shanghai Contributing Agencies: Jack Morton, Weber Shandwick Country: China Industries: Airlines Media Channels: Content marketing, Games & competitions, Mobile & apps, Online display, Online video, Social media, Websites & microsites

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