Campaign details
Brand: Byblos BankBrand owner: Byblos BankLead agency: FP7/BEYContributing agencies: UM MENA Lebanon, FP7/MENACountry: LebanonIndustries: BnksMedia channels: Online video, Outdoor, out-of-home, Social media, Television, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k
Executive summary
In 2016, the Lebanese housing market had reached near saturation, with every resident who could afford to buy a house already owning one, fewer homes being sold across Lebanon and fewer housing loans being taken in the country. This wasn't good news for Byblos Bank, given that it was launching its...