Burger King: Celebrating Subcultures

Jimmy George, Annabelle Butler

Quick-Service Restaurant chain Burger King created a content engine to become loved and talked-about online in order to grow visitation among iGen and young millennials in the US.

Restaurants & takeaways
United States
Strategy

Campaign details

Brand: Burger KingBrand owner: Restaurant Brands InternationalAgency: MullenLowe U.S.Market: United StatesIndustries: Restaurants & takeawaysMedia channels: Social mediaBudget: 0k

Executive summary

Attention is an endangered species; it's harder...

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