Campaign details

Brand: Brathwait
Brand owner: Brathwait
Lead agency: Speak Media
Country: United States
Industries: Personal accessories
Media channels: Content marketing, Events & experiential, Social media, Word of mouth, influencers
Budget: Up to 500k

Executive summary

Speak Media was tasked with creating a content marketing campaign that would enable watchmaker Brathwait – which makes timepieces proudly 'designed in NYC' – to take ownership of New York in its brand identity.

What's more, the brand challenged Speak Media to embed its newsroom approach to content creation into its business in just five weeks.

Not only did Speak Media deliver a content campaign in a New York minute, we set up a sustainable, scalable, measurable content process and laid the foundations for long-term strategic shift in brand perception.