Brand’s Essence of Chicken: Brand's Summer Camp – Fast Track Your Future

Witarinee Nitiwanakun, Roxanni Garcia

Health supplement Brand's Essence of Chicken used digital media and influencer content to relaunch its Brand's Summer Camp educational tutoring programme in Thailand.

Campaign details

Brand: Brand's Essence of ChickenBrand owner: Brand's SuntoryLead agency: MindshareContributing agencies: Leo Burnett Thailand, GMM-TV, EEC Thailand, Whiteline ActivationMarket: ThailandIndustries: Functional foods, supplementsMedia channels: Online display, Online video, Social meda, Websites & microsites, Word of mouth, InfluencersBudget: Up to 500k

Executive summary

Brand's Essence of Chicken (BEC) is the leading health supplement in Thailand, known to fuel generations of consumers for challenges that test their body and mind. For over 30 years, BEC has designed and implemented Brand's Summer Camp (BSC), an educational...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands