Bosch Turkey: Data-Driven Targeting with Oracle Data Cloud

BSH Hausgeräte GmbH, a home appliances brand, used first-party data to micro-segment its audience and reduce its advertising campaigns' cost-per-acquisition rates in Turkey.

Campaign details

Brand: Bosch Turkey Brand owner: BSH Hausgeräte Lead agencies: OMD Turkey, BSH Data Transition Team Contributing agency: Oracle Turkey Market: Turkey Industries: Home appliances Media channels: Programmatic display Budget: Up to 500k

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