Brand: belVita Breakfast Biscuits
Brand owner: Mondelēz International
Lead agency: HMT Associates
Country: United States
Industries: Bread, cake, biscuits
Media channels: Sales promotion, Social media, Word of mouth, influencers
Budget: Up to 500k
Mondelēz International wanted to leverage the New Year time frame to drive awareness of the belVita brand through the introduction and trial of two new belVita Breakfast Biscuits products: belVita Blueberry Breakfast Bites and belVita Vanilla Oat Breakfast Biscuits.
This time of year, when people are looking to get back into a better morning routine, presented a perfect opportunity for belVita Breakfast Biscuits. These lightly sweetened, crunchy biscuits are specially baked to release four hours of nutritious steady energy, to be enjoyed as part of a balanced breakfast including low-fat fruit and dairy, and provide shoppers with a better-for-you breakfast option.