Be The Match: Be The Guy

This case study shows how Be the Match, a non-profit bone marrow research foundation, increased donor levels and brand awareness in the US by focusing on the hero-making appeal of saving a life.

Campaign details

Brand: Be The MatchBrand Owner: National Marrow Donor ProgramLead Agency: space150Country: United StatesIndustries: Charities & voluntary organisationsMedia Channels: Mobile & apps, Online display, Online video, Programmatic display, Search marketing, Social media, Sponsorship - media, Websites & micrositesBudget: 1 - 3 million

Executive Summary

Young men yearn for greatness, yet often struggle with self-doubt. But for Be The Match, these guys have a power like no other. They're the biologically ideal bone marrow donor.

We introduced this young male audience to their unique opportunity to save...

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