Campaign details
Brand: Be The MatchBrand Owner: National Marrow Donor ProgramLead Agency: space150Country: United StatesIndustries: Charities & voluntary organisationsMedia Channels: Mobile & apps, Online display, Online video, Programmatic display, Search marketing, Social media, Sponsorship - media, Websites & micrositesBudget: 1 - 3 million
Executive Summary
Young men yearn for greatness, yet often struggle with self-doubt. But for Be The Match, these guys have a power like no other. They're the biologically ideal bone marrow donor.
We introduced this young male audience to their unique opportunity to save...