Babyshop: Al Umobuwah – Putting 'Mum' into 'Parenthood'

Baby retail brand Babyshop used a multichannel approach and created a new Arabic word to drive brand meaning, and sales, in the Middle East.

Campaign details

Brand: BabyshopBrand owner: Landmark GroupLead agency: FP7 McCann DubaiContributing agencies: InHypeCountry: Middle East & North AfricaIndustries: Clothing & fashion retailMedia channels:Content marketing, Merchandise & free gifts,...

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