Campaign details
Brand: Audi SpainBrand owner: Volkswagen GroupLead agency: Proximity BarcelonaContributing agencies: 23lunes, Sr. Arce Films, PHDCountry: Global, SpainIndustries: Automakers & marquesMedia channels: Cinema, content marketing, Email marketing, Outdoor, out-of-home, Social media, Television, Video on demand Budget: 500k - 1 million
Executive summary
In 1981, Michèle Mouton became the first woman to win an event in the World Rally Championship. She did it with an Audi Quattro. Almost 40 years on, no other woman has matched this feat, a fact that further underlines the gender disparity in...