Campaign details
Brand: Audi SpainBrand owner: Volkswagen Group España Distribución, S.A.Lead agency: Proximity BarcelonaCountry: SpainIndustries: Automakers & marquesMedia channels: Cinema, Online video, Social media, Television, Websites & micrositesBudget: Up to 500k
Executive summary
People are always told that dolls are for girls and cars for boys. This discrimination influences the relationship women end up establishing with driving, and it helps to perpetuate gender stereotypes about women and driving.
In Spain, there are 42% more male drivers than female ones – evidence of the inequality that still exists between the...