Audi: e-tron Has Landed

Car maker Audi took a chance on augmented reality to increase its popularity and build awareness of its first purely electric car in Taiwan.

Campaign details

Brand: Audi Brand owner: Audi Agency: PHD Taiwan Market: Taiwan Industries: Eco, hybrid, electric cars Media channels: Content marketing, Online video, Virtual & augmented reality Budget: Up to 500k

Executive summary

Car maker Audi's first pure

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