Aquaguard: An ocean of good

Team Triton Communications and Eureka Forbes

India's leading water purifier brand, Aquaguard, used a low-budget, digitally-led campaign to encourage people to make a real difference to the lives of others.

Campaign details

Brand: AquaguardBrand owner: Eureka Forbes Ltd.Lead agency: Triton CommunicationsCountry: IndiaIndustries: Home appliancesMedia channels: Online display, Online video, Social, Websites & micrositesBudget: Up to 500k

Executive summary

Water-borne diseases strike millions of Indians every year. Aquaguard, India's leading purifier brand, decided to impact the vast majority who can't afford water purifiers.

It created the Jal Daan (Gift of Water) movement, which urged homes with purifiers to pledge and share healthy water with the less privileged who visited their homes daily (the domestic help, etc.), giving people the opportunity...

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