Alibaba: Watch Out For This Woman

Chinese technology company Alibaba ran a campaign publicising its support for female entrepreneurship to increase brand awareness and affinity worldwide.

Campaign details

Brand: Alibaba Group Brand owner: Alibaba Group Agency: BBDO China Market: Global Industries: Online retail Media channels: Online video, Social media, Word of mouth, influencers Budget: 500k - 1 million

Executive summary

How can a Chinese technolog

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