Campaign details

Brand: Alepa
Brand owner: HOK-Elanto | S Group
Lead agency: SOK Media
Contributing agencies: Carat Finland, Accenture, Wörks
Country: Finland
Industries: Supermarkets & grocery stores
Media channels: Email marketing, Mobile & apps, Point of purchase, in-store, Social media, Voice, chatbots
Budget: Up to 500k

Executive summary

Increasingly personalised online shopping is changing the way we are wired: we have come to expect similar personalised experiences in the physical world as well – even when buying daily groceries.

Although Alepa offers most day-to-day grocery products, its stores are unable to stock every imaginable product. The absence of a single missing product (i.e. the most popular oat milk brand) can result in losing a customer to other local suppliers.