Al Tayyar: #Hashtagityourway

Ali Mirza

Tourism and travel-related services provider Al Tayyar used a social media-focused campaign in the Saudi market to increase awareness and establish relevance in a digital-first sector.

Campaign details

Brand: Al TayyarBrand owner: Al Tayyar GroupLead agency: tphDDBContributing agencies: tphTribalCountry: Saudi ArabiaIndustries: Travel agents, tour operatorsMedia channels: Direct marketing, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-storeBudget: 500k - 1 million

Executive summary

The travel industry is dominated by online booking portals like trivago, Booking.com and Cleartrip. Travellers themselves prefer to use online means to plan and book vacations, with Saudi Arabia witnessing an increase in reservations made through mobile alone by 218%.

Tourism and travel-related services provider Al Tayyar is a...

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