Airbnb: The Country Pub Project

In Australia, Airbnb regained its position as the most popular booking site by creating a project to support regional Australia by boosting a staple of rural life: the country pub.

Campaign details

Brand: Airbnb Brand owner: Airbnb Lead agencies: Airbnb Creative, APAC Contributing agencies: Versus Studio, Sydney, N2N, Sydney, Traffik, Sydney, Amobee, Sydney Market: Australia Industries: Hotels Media channels:Cinema, Email marketing, Integrated, Online video, Outdoor, out-of-home, Public relations, Social media, Television, Websites & microsites 1 - 3 million

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