Aguila: Abuse Disclaimers

Beer brand Cerveza Aguila repurposed its TV and radio health disclaimers to raise awareness of the dangers of excessive alcohol consumption and alcohol-fuelled violence on International Women's Day in Colombia.

Campaign details

Brand: AguilaBrand owner: AB InBevAgency: MullenLowe SSP3Market: ColombiaIndustries: Beer & ciderMedia channels: Radio & audio, Television, Websites & micrositesBudget: 0k

Executive summary

Studies show there is a strong link between...