Campaign details
Brand: Age UKBrand owner: Age UKLead agency: Manning Gottlieb OMDContributing agencies: DrumCountry: United KingdomIndustries: Charities & voluntary organisationsMedia channels: Content marketing, Mobile & apps, Outdoor, out-of-home, Radio & audio, Social media, Television, Websites & micrositesBudget: 1 - 3 million
Executive summary
Loneliness among older people is a hidden tragedy in the UK – more than 1.2 million older people are chronically lonely and half a million regularly go over a week without speaking to anyone.
But it's a hard cause to get people concerned about....