Campaign details
Brand: AFF Suzuki Cup 2016Brand Owner: AFF Suzuki CupLead Agency: Isobar SingaporeContributing Agencies: Lagardère Sports and EntertainmentCountry: Asia PacificIndustries: SportsMedia Channels: Content Marketing, Events & Experiential, Online Video, Social media, Websites & micrositesBudget: Up to 500k
Executive Summary
This case study describes how AFF Suzuki Cup, a biennale regional football tournament in ASEAN, successfully expanded its reach, influence and engagement with football fans around the region through social media.
The support of fans during a football match can make or break the game...