adidas Gamedayplus: The benefits of building an audience

This case study describes how sports brand adidas Football used online episodic content in a global campaign to strengthen its association with the UEFA Champions League and appeal to an audience of young football fans.

Campaign details

Brand: adidas FootballBrand Owner: adidasLead Agency: We Are SocialContributing Agencies: CaratCountry: GlobalIndustries: SportswearMedia Channels: Content marketing, Online video, Social mediaBudget: Up to 500k

Executive summary

This case study...