adidas Gamedayplus: The benefits of building an audience

This case study describes how sports brand adidas Football used online episodic content in a global campaign to strengthen its association with the UEFA Champions League and appeal to an audience of young football fans.

Campaign details

Brand: adidas Football Brand Owner: adidas Lead Agency: We Are Social Contributing Agencies: Carat Country: Global Industries: Sportswear Media Channels: Content marketing, Online video, Social media Budget: Up to 500k

Executive summary

This case stud

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