Grads of Life: 7-Second Resumes

Grads of Life, an initiative run by the Ad Council in the US, worked with unemployed young people to create short videos that showcased their skills, changed perceptions, and helped them into work.

Campaign details

Brand: Grads of Life Brand owner: Ad Council Lead agency: 22squared Country: United States Industries: Charities & voluntary organisations Media channels:Events & experiential, Online video, Social media, Television, Websites & Up to 500k

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