Tobacco Free Florida: CRM

Felipe Diaz-Arango

Anti-smoking programme Tobacco Free Florida (TFF) created an email- and SMS-based tool to encourage opt-in and support DIY quitters in the US.

Campaign details

Brand: Tobacco Free Florida Brand owner: Tobacco Free Florida Entrant company: alma DDBIdea creation: alma DDB Market: United States Sector: Non-profit, public sector & educationMedia channels: Email marketing, Websites & microsites Budget: No budget

Executive summary

How do you help people who sincerely want to quit smoking but are reluctant to use involved counseling or programs? You create a tool that lends them the support they need in a private, low-key medium: CRM.

Through the CRM Quit Buddy program (and with no paid media...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands