Campaign details
Brand: The Canadian Lung Association Brand owner: The Canadian Lung Association Entrant company: McCannIdea creation: McCann Toronto Market: Canada Sector: Charities & voluntary organisations Media channels: Mobile & apps, Social media, Websites & microsites, Outdoor, Out-of-home Budget: Up to 500k
Executive summary
You’d be forgiven for not knowing the Canadian Lung Association, even if you’ve spent much of your life in Canada.
If you do know the CLA, then like most Canadians you may immediately think of anti-smoking initiatives. What you...