The Canadian Lung Association: Lungs in the Air

The Canadian Lung Association, a not-for-profit, launched a campaign in Canada to break the cycle of stigma, measured by positive sentiment, and drive donations.

Campaign details

Brand: The Canadian Lung Association Brand owner: The Canadian Lung Association Entrant company: McCannIdea creation: McCann Toronto Market: Canada Sector: Charities & voluntary organisations Media channels: Mobile & apps, Social media, Websites & microsites, Outdoor, Out-of-home Budget: Up to 500k

Executive summary

You’d be forgiven for not knowing the Canadian Lung Association, even if you’ve spent much of your life in Canada.

If you do know the CLA, then like most Canadians you may immediately think of anti-smoking initiatives. What you...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands