Scoperta! Wine: Scoperta! The Opera

Scoperta! Wine, an e-commerce wine marketplace, launched a campaign in the US to drive awareness of the brand's offering, engage new users to join the club and sell bottles of wine.

Campaign details

Brand: Scoperta! Wine Brand owner: Scoperta! Wine Entrant company: ProphetIdea creation: Prophet New York Market: United States Sector: Online retail Media channels: Search marketing, Online display, Social media, Radio & audio Budget: Up to 500k

Executive summary

Scoperta! is Italian for “discovery” and the brand’s promise is wine discovery made simple. To attract and woo young wine lovers who hate the current buying experience, we needed stopping power — and name recognition. We leaned into the brand’s charm, wit and audacious name...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands