Campaign details
Brand: Scoperta! Wine Brand owner: Scoperta! Wine Entrant company: ProphetIdea creation: Prophet New York Market: United States Sector: Online retail Media channels: Search marketing, Online display, Social media, Radio & audio Budget: Up to 500k
Executive summary
Scoperta! is Italian for “discovery” and the brand’s promise is wine discovery made simple. To attract and woo young wine lovers who hate the current buying experience, we needed stopping power — and name recognition. We leaned into the brand’s charm, wit and audacious name...