Royal Canadian Mint: Resail the Race

Jeremy Singer, AJ Jones

The Royal Canadian Mint, a fast-moving consumer goods brand, launched a campaign in Canada to increase brand sentiment on Twitter and increase interest-likelihood and net-new acquisitions amongst new potentials.

Campaign details

Brand: Royal Canadian Mint Brand owner: Royal Canadian Mint Entrant company: McCannIdea creation: McCann Toronto Market: Canada Sector: Government, social policy Media channels: Websites & micrositesBudget: 500k - 1 million

Executive summary

Since...

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