NAACP Atlanta: Invisible Hate

NAACP, a not-for-profit, launched a campaign in North America to mobilise current and potential allies, break the barrier between intent and action and turn allyship into action, with a goal of at least 10% of website visitors to take action.

Campaign details

Brand: NAACP Atlanta Brand owner: NAACP Entrant company: 22SquaredIdea creation: 22Squared Atlanta Market: North America (general region) Sector: Charities & voluntary organisations Media channels: Radio & audio, Online display, Social media, Virtual & augmented reality, Online videoBudget: No budget

Executive summary

Across the nation, Black Americans are haunted by symbols of hatred that glorify a past where they weren’t considered fully human. Many Americans are unaware that these relics still exist today, and those that are aware assume that nothing can be...

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