Michelob Ultra: McEnroe vs McEnroe

Jamie Rutherford, Michael Schonfeld, Chris Daniele

Michelob ULTRA, a light beer brand, launched a campaign in the US to amass 300m earned media impressions, reverse the decline in brand awareness, lift overall brand impression and purchase intent and grow sales year-on-year.

Campaign details

Brand: Michelob Ultra Brand owner: Anheuser-Busch InBev Entrant company: FCB New YorkIdea creation: FCB New York Market: United States Sector: Beer & cider Media channels:Word of mouth, Influencers, KOLs, Events & experiential, Social media,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands