Crocker & Starr Wines: Sparkling Wine launch

Susan DeMatei, Gaynor Strachan Chun

Crocker & Starr, a vineyard and winery, launched a campaign in North America to introduce and sell US$10,000 within a six-week timeframe and then switch the focus to the brand's more expensive Cabernet wines for holiday gifting and sales.

Campaign details

Brand: Crocker & Starr Wines Brand owner: Crocker & Starr Wines Entrant company: Wineglass MarketingIdea creation: Wineglass Marketing Napa Market: North America (general region) Sector: Wines Media channels: Email marketingBudget:Up...

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