Crocker & Starr Wines: Sparkling Wine launch

Crocker & Starr, a vineyard and winery, launched a campaign in North America to introduce and sell US$10,000 within a six-week timeframe and then switch the focus to the brand's more expensive Cabernet wines for holiday gifting and sales.

Campaign details

Brand: Crocker & Starr Wines Brand owner: Crocker & Starr Wines Entrant company: Wineglass MarketingIdea creation: Wineglass Marketing Napa Market: North America (general region) Sector: Wines Media channels: Email marketingBudget: Up to 500k

Executive summary

Crocker & Starr is a vineyard and winery known for high-quality Cabernet Sauvignon. Having witnessed the increase in sparkling wine consumption Crocker & Starr wanted to expand their offerings to include their take on a classic sparkling wine made with Pinot Noir grapes.

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