Audible: Maejor Frequency - An Audible Original

Jessica Kessler

Audible, a media and entertainment brand, launched a campaign to break a new voice in the North American Well-Being audio genre, reach and build a new audience and allow the existing brand community to discover Maejor's new podcast.

Campaign details

Brand: Audible Brand owner: Audible Entrant company: AudibleMarket: North America (general region) Sector: Websites, online services, apps Media channels: Word of mouth, Influencers, KOLs, Email marketing, Mobile & apps, Events & experiential, Websites & microsites, Search marketing, Social media, Online display, Outdoor, Out-of-home, Public relations, Programmatic display Budget: Up to 500k

Executive summary

As a powerhouse producer working with the likes of Justin Bieber and Drake, Maejor knew how to make a beat, but it wasn’t until a rare illness threatened his life that...

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