Applebee's: Fancy Like

Casual dining restaurant chain Applebee's tuned in to good vibes and virality to seize consumer attention and revitalise its relevance in the US.

Campaign details

Brand: Applebee’s Brand owner: Dine Brands Global Entrant company: GreyIdea creation: Grey New York Market: United States Sector: Restaurants & takeaways Media channels:Word of mouth, Influencers, KOLs, Content marketing, Mobile & apps, Websites...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands