Applebee's: Fancy Like

Lauren Friezo

Casual dining restaurant chain Applebee's tuned in to good vibes and virality to seize consumer attention and revitalise its relevance in the US.

Campaign details

Brand: Applebee’s Brand owner: Dine Brands Global Entrant company: GreyIdea creation: Grey New York Market: United States Sector: Restaurants & takeaways Media channels:Word of mouth, Influencers, KOLs, Content marketing, Mobile & apps, Websites...

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